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International Business Strategy: Rethinking the Foundations of Global Corporate Success. Alain Verbeke

International Business Strategy: Rethinking the Foundations of Global Corporate Success Alain Verbeke ebook pdf
Publisher: Cambridge University Press
Language: English
Page: 506
ISBN: 0521681111, 9780521681117

Review

"Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise." Arie Y. Lewin, Professor of Strategy and Sociology, The Fuqua School of Business, Duke University, and Editor-in-Chief of the Journal of International Business Studies (2002 -7)

Book Description

This practical textbook explains how to apply the key concepts from business strategy literature to multinational enterprise. MBA and Masters students will gain the knowledge and skills they need to become effective managers in multinational companies through the analysis of 45 landmark articles, and more than 20 case studies.

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