The rankings, based on the billions of interactions among LinkedIn?s members, were announced today at LinkedIn?s Talent Connect event in central London, in front of more than 500 of Europe?s top employers.
Other organisations comprising the top ten InDemand employers include: Shell, BP, Microsoft, Apple, John Lewis, Burberry and HP.
LinkedIn also investigated what makes a desirable and sought-after employer in the UK. The results suggest that UK professionals are more interested in working for technology, media and retail brands ? all of which combined to dominate the top ten. Four of the UK top ten employer brands were comprised of tech giants, including Google, Microsoft, Apple and HP.
Despite the importance of the financial services industry to the UK economy, just two companies from the sector ? Goldman Sachs and Barclays ? made it into the UK top 20. Nine of the top ten most InDemand employer brands possess over 10,000 employees - only Burberry bucked the trend.
Globally, companies believe that their website (78%) and word of mouth (56%) are the most effective ways of promoting employer brand. Nearly half (46%) are already finding social professional networks highly effective for employer branding - 47% for the UK.
David Cohen, Director of LinkedIn Talent Solutions, Northern Europe, comments: ?Despite tough economic times, companies are increasingly competing for top talent, with 70% of employers ranking employer branding as one of their biggest priorities.
?The ability to better understand how your company is perceived amongst key professional audiences empowers you to take steps to better engage the professionals you most want to hire.?
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Editor's note: Image attributed to flickr_user_brionv
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